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10 Reasons to Choose Video

Jun 22, 2022 | Marketing, SEO, Video

Thinking about how to improve your marketing strategy? Choose video. As humans, our eyes are drawn to motion. It’s a natural reaction. Therefore, a moving video is more likely to grab our attention than a still image. In the endless scroll of digital content, video stands out the most. A well-crafted video not only attracts attention, but it also increases engagement with your target audience by creating an emotional connection. If that doesn’t convince you, check out these ten ways that video can improve your marketing strategy.  

1.     Choose Video to Improve Your SEO 

o   As the owner of YouTube, Google loves video. Incorporating video into your brand platforms will help you rank higher in search engine results. 

Websites that use video are 53 times more likely to rank on the first page of Google results, according to research from Forrester. 

2.     Choose Video to Build Trust 

o   Video allows you to reveal your brand’s personality. This builds a connection with your consumers and helps them feel more confident when purchasing your products. 

64% of consumers say that watching a product video makes them more likely to buy, according to research from Animoto.  

3.     Choose Video Because it is Easy to Consume

o   Video reaches even the laziest of media consumers. They are more likely to learn about your brand by watching a video rather than reading an article or infographic. 

72% of consumers prefer watching videos to learn about a product or service, according to HubSpot. 

4.     Choose Video to Increase Engagement   

o   Video thrives in social media. People want to share content that entertains and stirs emotion, and video does this the best. 

83% of consumers say they are motivated to share an enjoyable video with their friends on social media, according to HubSpot. 

5.     Choose Video Because it Influences Buying Decisions  

o   Video allows your brand to showcase their product or service in a clear, easily consumable format. This helps eliminate any uncertainty that consumers may have when choosing to buy your product.

90% of customers say that product videos help them make buying decisions, according to Forbes

6.     Choose Video to Propel Conversions 

o   Because video is both informative and engaging, consumers are more likely to click through on ads that use video to target their audience. 

Brands that use video see 27% higher click-through rates and 34% higher web conversion rates, according to research from Aberdeen Group. 

7.     Choose Video to Increase Website Traffic 

o   Video not only draws website traffic from ranking higher in search results, but it also increases the number of backlinks to your page by almost 3 times, according to research from Moz. 

Websites that incorporate video into their pages receive 41% more web traffic from search results than those who don’t, according to research from Aberdeen Group.

8.     Choose Video to Boost Your Email Marketing 

o   Ever thought of incorporating video into your email campaigns? Consumers are quick to dismiss the plethora of marketing emails they receive every day, but ones that use video are not so easily ignored.

Emails that include the word “video” in their subject line have increased open rates of 19% and increased click-through rates of 65%, according to Syndacast. 

9.   Choose Video because it appeals to mobile users 

o   People are spending more time on their phones than ever before, and with current social media trends, video is the best way to reach them. 

90% of consumers say they watch more video ads on their phones than on other devices, according to research from Wyzowl. 

10.    Choose Video because it has great ROI 

o   Your time, effort, and money won’t go to waste with high quality videos. With increased brand awareness, engagement, and ultimately conversions and sales, video pays off big time. 

Brands who invest in video marketing are growing company revenue 49% faster year-over-year than those who don’t, according to research from Aberdeen Group.

If you’re ready to enhance your marketing strategy, video is the way to go. From putting your company in a better position on digital platforms to building trust and engagement with your audience, video is a powerful tool. Who doesn’t enjoy watching an entertaining, heartwarming, or educational video? The key is making sure that your brand message is the one that your audience remembers. 

Contact us to start planning your next video.